Dear reader, welcome back. I hope you enjoyed Part 1 of my Something Significant interview with Todd White.
What obstacles have you faced in your pursuit of significance? How did you overcome them?
Surprisingly, we have not felt any real obstacles yet with Dry Farm Wines, even while growing 100X. It’s just been very flow-driven and remarkably smooth.
I think most obstacles come from a life view of scarcity and expectation. I’ve been an entrepreneur for a long, long time, and I didn’t get it right until this company. In my previous life, I was always struggling and striving and clawing. I was successful, but I wasn’t very peaceful; my success wasn’t filled with love, it was filled with battles. There were constant battles: with people I worked with, with vendors, with customers. Constant battles of one kind or another, and I had to persevere through every battle. And I did. I achieved financial success but not fulfillment. Certainly not joy… and certainly not peace! When I lived a life of expectation, I would strive and attack any obstacle I encountered. I faced obstacles as adversaries to defeat. In the past, overcoming obstacles was a battle that I had to win with sheer determination and grit.
It took me a few decades to figure it out, but today, at Dry Farm Wines, we don’t fight obstacles; we allow obstacles to become the way, to create the path. We embrace a practice of abundance, not scarcity. We believe that everything has a place and purpose. If something is not meant to be, we don’t struggle against it. We release it. And we fully embrace those things that are meant to be.
Matt, I’ve never had a business that was this easy and flowed with so much abundance without struggle. We never strive at Dry Farm Wines. We like to say that we thrive. Today, I live a peaceful life.
What is one thing you wish you had known 10 years ago?
One big one is the power of positive vibrations. I wish I had known that a life of peace attracts peace. And a life of abundance attracts abundance. Oh, I wish I had known back then that I didn’t have to strive, or struggle, or go to war to become financially successful. I wish I had known that I just needed to create value and to project love and peace, and that when I do those things, love and peace are projected right back at me. I wish I had known to accept things as they are (appreciation) not as I wanted them to be (expectation).
Another thing, of course, is the power of meditation to subdue the egoic-mind, enabling the heart or soul or spirit within to lead me to those life values that are most important to me.
And if I may offer just one more: I wish I had understood the concept of self-forgiveness. I think had I been self-forgiving sooner, I wouldn’t have wasted so much time, energy, and pain trying to become what I thought other people wanted me to be. With my insecurities, I struggled with trying to become a businessman as defined by the media and the other neurotic people, as opposed to just being who I was. Now, I am completely naked as who I am, which is just a grown-up, little boy who’s filled with love and wants to create a better place in the world. I wish I knew back then that it’s OK to be filled with love. But that’s not what the start-up culture, the exit culture, the business media wants to promote. What they want to promote is how many eyeballs you have, how many followers you have, how many this and how many that…and that’s not a service of love. That’s not truly creating value. So, I wish I could have accepted myself for who I was and forgiven myself when I needed it. I could have shown up in the world much earlier as my genuine and authentic self—the one you’re speaking with right now.
Once we reach authenticity, that’s when we can find joy. You know, whoever you are is who you are. And you know what? When that happens, when you reach authenticity, that’s when you’ll discover that life is not just OK–it’s awesome! And that’s when you’re going to find that people love you the most. People love authenticity. People love people who are emotionally available and who know they are flawed. It’s OK. We’re all flawed. People really identify with that; they appreciate it because it’s so rare.
What is one hope you have for the next 10 years?
My hope is that we, as an organization, and I, as an individual, do more to raise consciousness around the globe. I think if we can raise the level of consciousness globally, we have an opportunity to save the planet and survive as a species. My greatest hope is to see a continued expansion of peaceful people and consciousness. What you see going on in politics and in the mainstream press is focused on conflict. And conflict is killing us.
In the 20th century alone, humans killed over one hundred million of their fellow humans in conflict. So we must raise our level of consciousness to joy, love, and peace; we must be at peace with one another and accept one another. We need to accept that we have differences. It’s back to this idea of expectation rather than appreciation. We expect others to be like us instead of appreciating them for who they are. That’s where all these conflicts come from. So we want to raise consciousness as an organization and help people live a better, more joyful, loving, peaceful life… and to live with health through nature’s logic. We do that with wine now, but we’ll be bringing other natural and healthy products to the market in the future.
Are there any books or resources you would like to recommend to our readers?
My number one recommended book of all time is The Power of Now by Eckhart Tolle. My favorite book that most people have never heard of was published in 1912 by an author named Charles Haanel—it’s called The Master Key System. These are the two books that have made the biggest impact on my life. Neither of them is about business but both are the key to great financial success.
Are there any parting remarks you’d like to share with our readers?
I’d like to give them a penny bottle of wine. I have a special promotion for them. They can go to www.dryfarmwines/happyliving and they’ll find a page there where they can get a one-penny bottle of wine. We’d give it away but it’s against the law to give alcohol away!
If anyone would like to contact me, I can be reached at [email protected]
In final closing: spread more love. The more people you can love and tell them that you love… sharing love… you’re going to get that energy back. So, I love you. I appreciate this time. And I wish everyone in your audience a life of peace and joy and harmony. And love!
Thank you Todd for sharing your very inspiring story… and I want to thank you for your support up in Portland at the World Domination Summit. You inspired some of the guys I was with to get back into their meditation practice. You, and the love you are sharing everywhere you go, are improving the health and wellbeing of the world, one person at a time. Keep it up, my friend!
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