One Goal

I recently signed up for the St. Jude 100 Pushups A Day Challenge to kick off the New Year.

Then, as I started thinking about how much money I’d love to raise for the kids, a charitably-minded experiment came to my mind. Like many innovative ideas that I’ve had in my life, it’s a mash-up. In this case, I am interested in mashing-up six powerful forces in the service of one unified charitable goal: raising a great, big pile of money for the St. Jude Children’s Research Hospital.

Sound interesting? I invite you to join me because…

“Of all you see, only love is infinite.”


Six Powerful Forces

  1. A network of like-minded people
  2. Communication tools with global reach
  3. The ask
  4. A worldwide distribution system
  5. Near-zero marginal cost products, like books
  6. The most powerful force of all; love!

ONE | A network of like-minded people. In addition to our beloved Happy Living community, the network of like-minded people I’m calling on for support is the 12.5K+ members of the 100 Pushups a Day in January private Facebook group and every person around the globe who supports St. Jude’s mission to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of their founder Danny Thomas, no child is denied treatment based on race, religion, or a family’s ability to pay. #Love #CureCancer #100PushupsADay #NoChildShouldDie

TWO | Communication tools with global reach. The personal communication tools we’ll employ are found on the cellphones and computers of virtually every member of the 100 Pushups a Day in January group, every supporter of St. Jude Children’s Research Hospital, plus everyone in our Happy Living community, and anyone else who happens to read this post or posts on social media about this post. With Facebook, X (Twitter), LinkedIn, Instagram, and others, we–the powerful combination of the 100 Pushups a Day in January group + St. Jude Children’s Research Hospital supporters + Happy Living + the personal networks of our community members—can reach millions and millions of people in every region of the world, almost instantly. #GlobalReach #NetworkPower #Collaboration #UnifiedGoal

THREE | The ask. We can ask the millions of people in our collective networks to do three small things in support of our one unified charitable goal: 1) Donate to the St. Jude 100 Pushups A Day Challenge, 2) Buy a book(s) from Happy Living Books during January 2024 (100% of all proceeds will be donated to St. Jude Children’s Research Hospital), and 3) share this post in their networks, making the same charitable “ask.” #Donate #BuyABook #ShareThisPost

FOUR | A worldwide distribution system. Our worldwide distribution system can deliver to virtually anywhere on Earth in a few days. Happy Living books are available in ebook and paperback formats and are available in Amazon marketplaces all around the world. #GlobalSupport #UnifiedGiving #DonateForACause #BooksForGood

FIVE | Near-zero marginal cost products. We can deliver one book, one hundred books, or one hundred thousand books with the same effort—it’s truly amazing. That’s the power of near-zero marginal costs and that’s what gives our little charitably-minded experiment its financial heft. Happy Living has already paid all the costs associated with publishing our books and setting up the global distribution capability within Amazon, which means we can donate every single penny of profit to St. Jude Children’s Research Hospital. Yes, 100% of the profits from all our books sold between now and January 31, 2024, will go directly to St. Jude Children’s Research Hospital. #100PercentOfProfit #EverySinglePenny #BuyBooks #MakeADonation

SIX | The Power of LOVE. The final part of this mash-up is the infinite part that Rumi speaks of. If we get just a little love from our powerful network of like-minded folks, we’ll likely get a few donations, sell a few books, and raise a few bucks. But just imagine if a whole bunch of love is poured throughout our worldwide network and thousands of people within the tribe make a donation, buy some books, and then go on and share the love within their networks… asking their friends and family to donate, buy some books and to share the love again throughout their networks. Imagine that reach. Imagine that power! Could we raise $5,000, or $50,000, or even more—well, that certainly would demonstrate the infinite power of love! #SpreadTheLove #StJudesMission #CharityChallenge #ThePowerOfLove #LoveAndCure

Three Simple Things

Together, we can do this!

1) Donate to the St. Jude 100 Pushups A Day Challenge,

2) Buy a book during January 2024 (100% of all proceeds will be donated to St. Jude Children’s Research Hospital) 

3) Share this post throughout your network, making the same charitable “ask.”

With love,